PPFA Rebranding 2008
At the beginning of 2008, Planned Parenthood Federation of America (one of America's oldest and most recognized heath care organizations) set out to rebrand itself with a new identity. Creative Director Steve Weir, along with Designers Tylor Durand and Chad Spader, created a bold new graphic approach that has since been adopted by all levels of the organization. Below is a sampling of projects that have implemented this new vision.
Thursday, April 24, 2008
Planned Parenthood has been serving families worldwide since 1916. For generations, the organization has been a recognized symbol of trust, service and dedication. This theme is at the core of Planned Parenthood's mission and central to addressing the re-imaging of its identity. Next Generation is an attempt to merge the organization's continuing mission and history with today's dynamic visual culture.
Neutral and earth tones were chosen to represent diversity and compliment the organization's core palette.
Helvetica Neue was chosen to represent neutrality and timelessness.
Multi-generational, diversity, interacting families, youth
Elements were created that could be interchanged throughout the print, web and multimedia materials.
Case For Support
A 20 page development tool using orginal and stock photography, and printed on bright white smooth uncoated paper.
Organizational website, advocacy website, internal extranet
The Leadership Council Development materials
Brand identity and several pieces of development materials aimed at high-dollar donors
28 pages, printed on bright white smooth paper
Planned Parenthood International
Brochure, Case For Support and associated collateral
2008 National Conference
Over 1000 PPFA staff, board members and volunteers attended the week long event. We created the entire conference "look and feel" including printed collateral, web-presence and staging. The event was a huge success.