PPFA Rebranding 2008

At the beginning of 2008, Planned Parenthood Federation of America (one of America's oldest and most recognized heath care organizations) set out to rebrand itself with a new identity. Creative Director Steve Weir, along with Designers Tylor Durand and Chad Spader, created a bold new graphic approach that has since been adopted by all levels of the organization. Below is a sampling of projects that have implemented this new vision.

Thursday, April 24, 2008

Next Generation


Next Generation
Planned Parenthood has been serving families worldwide since 1916. For generations, the organization has been a recognized symbol of trust, service and dedication. This theme is at the core of Planned Parenthood's mission and central to addressing the re-imaging of its identity. Next Generation is an attempt to merge the organization's continuing mission and history with today's dynamic visual culture.

Color Palette
Neutral and earth tones were chosen to represent diversity and compliment the organization's core palette.

Helvetica Neue was chosen to represent neutrality and timelessness.

Multi-generational, diversity, interacting families, youth

Elements were created that could be interchanged throughout the print, web and multimedia materials.



Case For Support
A 20 page development tool using orginal and stock photography, and printed on bright white smooth uncoated paper.

Web Properties
Organizational website, advocacy website, internal extranet

The Leadership Council Development materials
Brand identity and several pieces of development materials aimed at high-dollar donors

Annual Report
28 pages, printed on bright white smooth paper


Quartery Newsletters

Planned Parenthood International
Brochure, Case For Support and associated collateral

Public Policy
Activist Materials

2008 National Conference
Over 1000 PPFA staff, board members and volunteers attended the week long event. We created the entire conference "look and feel" including printed collateral, web-presence and staging. The event was a huge success.

The Creative Team

Steve Weir, Creative Director
steve@weirdesign.com, (917) 952-8768, www.sweir.com, www.weirdesign.com

Tylor Durand, Sr. Graphic Designer
tylordurand@gmail.com, (917) 843-2736, www.tylordurand.com

Chad Spader, Graphic Designer
cspader@gmail.com, (860) 514-3343, www.chadspader.com

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