Theme
Next Generation
Planned Parenthood has been serving families worldwide since 1916. For generations, the organization has been a recognized symbol of trust, service and dedication. This theme is at the core of Planned Parenthood's mission and central to addressing the re-imaging of its identity. Next Generation is an attempt to merge the organization's continuing mission and history with today's dynamic visual culture.
Color Palette
Neutral and earth tones were chosen to represent diversity and compliment the organization's core palette.
Fonts
Helvetica Neue was chosen to represent neutrality and timelessness.
Photography
Multi-generational, diversity, interacting families, youth
Art
Elements were created that could be interchanged throughout the print, web and multimedia materials.
Headlines
Applications
Case For Support
A 20 page development tool using orginal and stock photography, and printed on bright white smooth uncoated paper.
Web Properties
Organizational website, advocacy website, internal extranet
The Leadership Council Development materials
Brand identity and several pieces of development materials aimed at high-dollar donors
Annual Report
28 pages, printed on bright white smooth paper
Envelope
Quartery Newsletters
Planned Parenthood International
Brochure, Case For Support and associated collateral
Public Policy
Activist Materials
2008 National Conference
Over 1000 PPFA staff, board members and volunteers attended the week long event. We created the entire conference "look and feel" including printed collateral, web-presence and staging. The event was a huge success.
The Creative Team
Steve Weir, Creative Director
steve@weirdesign.com, (917) 952-8768, www.sweir.com, www.weirdesign.com
Tylor Durand, Sr. Graphic Designer
tylordurand@gmail.com, (917) 843-2736, www.tylordurand.com
Chad Spader, Graphic Designer
cspader@gmail.com, (860) 514-3343, www.chadspader.com
